UX Audit

UX Audit Report

A UX audit report documents how your product is performing across its goals, users, behaviour, usability, and design — and what to do about it. See every section of our 7-Lens framework, download our report guide with a worked example of each, and learn how we run an audit.

Free download

Download the UX audit report guide

See exactly what goes into a UX audit report — all seven lenses of our framework, each with a worked example. Free, no email required.

Download the report guide (PDF)

The 7-Lens framework

Inside the report: our 7-Lens framework

A complete UX audit report works through our 7-Lens framework — seven lenses, each a section of the report. Here's what each one covers:

01

Business-objective alignment

  • The outcomes the product is trying to drive
  • What the audit measures success against
02

User & buyer personas

  • Who the product is really for
  • Whether the experience serves those users
03

Behavioural metrics

  • Conversion, retention, and engagement data
  • How people actually move through the product
04

Heuristic product evaluation

  • An expert review against usability principles
  • The product seen from the user's perspective
05

Attitudinal metrics

  • What users say and feel — satisfaction and surveys
  • Comparison against competitor products
06

Design-system consistency

  • How consistently components and styles are used
  • Where inconsistency creates friction
07

Prioritised recommendations

  • The concrete changes to make, in priority order
  • A worked example of each recommendation
The WowMakers 7-Lens UX Audit framework: business-objective alignment, user and buyer personas, behavioural metrics, heuristic evaluation, attitudinal metrics, design-system consistency, and prioritised recommendations.

Our process

How we run a UX audit

We work through the seven lenses the report is built around — so nothing is measured in isolation.

01Set the goals

We start from your business objectives and who your users are, so the audit measures what actually matters to them.

02Gather the evidence

Behavioural metrics for what users do, attitudinal metrics for what they say, including a look at competitors.

03Evaluate the experience

A heuristic product evaluation and a design-system review, seen from the user's perspective.

04Prioritise the actions

Every lens rolls up into clear, prioritised recommendations you can act on.

Questions we get often

UX audit FAQs

What is a UX audit report?
A UX audit report is a structured assessment of a product's experience — covering its business goals, users, behaviour, usability, and design — that ends in a set of suggested actions. It turns a vague sense that something feels off into a documented, evidence-based picture.
What does a UX audit report include?
A complete report works through our 7-Lens framework — seven lenses, each a section of the report: business-objective alignment, user and buyer personas, behavioural metrics, a heuristic product evaluation, attitudinal metrics, design-system consistency, and prioritised recommendations — each with an example in our guide.
Can I see a sample UX audit report?
Yes — our free report guide walks through all seven lenses of a UX audit report with a worked example of each. It's an open download with no email required, so you can see the exact structure before commissioning one.
What format do you deliver the UX audit report in?
A shareable PDF, with each section laid out clearly and a prioritised-recommendations section at the end so your team can act on it directly. An editable version is available on request.
How much does a UX audit cost?
It depends on the size of the product and the depth of review. Rather than a fixed list price, we scope each audit after a short call so the effort matches what you actually need. Reach out and we'll give you a clear estimate.
How long does a UX audit take?
Most audits take one to three weeks, depending on the number of flows and platforms in scope. You get the full report at the end, with the prioritised recommendations ready to work from.
What's the difference between a UX audit and usability testing?
A UX audit is a structured expert assessment that combines behavioural data, attitudinal data, and heuristic evaluation. Usability testing observes real users completing tasks. They're complementary — many teams start with an audit to find where to look, then test the riskiest flows.
Get a UX audit

For the record

What a UX audit gives you

A UX audit gives you a documented, evidence-based picture of how your product performs across its goals, users, behaviour, and design — ending in prioritised recommendations. WowMakers is a strategic design partner: we run the audit through our 7-Lens framework, then help you act on what it finds. For the full framework, read our complete guide to UX audits.

Want a UX audit of your product? Let's talk.

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